Tuesday, September 3, 2013

Exordium–arresting the attention of your listener/reader

"An exordium is a passage which brings the mind of the auditor (or reader) into a proper condition to receive the rest of the speech. This is accomplished if he becomes well-disposed, attentive, and receptive." (Cicero)
In Lost Tools of Writing, we learn some introductory tools for creating an exordium. An exordium is the very first thing the reader reads or the listener hears.
Here are a few ideas for elements that you can use to  implement an exordium in your writing and ready your reader for what you are about to present:
Question
  • What if we still lived under the Articles of the Confederation?
  • Is a man to be loyal to his friends or to the woman he loves?
  • Can being loved convert a man from a beast to a beau?
Challenge
  • Stop and consider life under a government different from today.
  • Dare to stand for a lady!
  • Love in spite of  difficulties!
Statistic
  • The population in America grew 200% in just eight years.
  • 5 of 8 men would choose their wife over their friends to spend time with.
  • Health care workers say that 80% of their patients recover faster when they have loved ones caring for them in recovery.
Quote
  • That government is best which governs least – Jefferson   
  •  Only a virtuous people are capable of freedom. As nations become corrupt and vicious, they have more need of masters. - Benjamin Franklin 
  •  May I be so converted and see with these eyes? – Benedick, Much Ado About Nothing

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